Social Networks Aim to Land More Super Bowl Ad Dollars

I have always found that the Super Bowl commercials were the best of the best, and many people watch the game FOR the commercials. This is a dream come true for advertisers, and with this shift in content there will certainly be an interesting reaction from fans.

“[The expectation that] advertisers to spend liberally on Twitter on game day based on the massive user engagement the platform saw last year (10,000 Super Bowl-related tweets every second in the final three minutes of the game) which is bound to rise this year.”

http://adage.com/article/special-report-super-bowl/social-networks-aim-land-super-bowl-ad-dollars/239148/

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