The Beats Heaphones appear to be an overnight success, however a lot of strategy, branding, and blue ocean marketing were at work in this product.
Books I suggest that give other examples are Blink by Malcolm Gladwell, and Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne.
Just a few years ago, spending $300 on headphones was something only a handful of artists, music producers, and audiophiles would even consider. But that was before a hip-hop legend got involved. These days, headphones — specifically ones that cost hundreds of dollars — are one of the fastest growing categories in the consumer electronics industry. And musicians who aren’t sticking their name on a pair are starting to seem tone deaf.
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