Bing is methodically stealing away the market share of other search engines. Plus incorporating Skype into the search industry will prove an innovative lead for Microsoft!


At the Morgan Stanley Technology, Media & Telecom Conference this morning, Microsoft’s CFO Peter Klein was asked about the importance of Bing for the company. According to Klein, Microsoft decided to launch its own search engine because it saw it as a “massive business opportunity,” not only as a stand-alone search engine, but also to help it improve other parts of its business.

Bing, he argues, is a “machine-learning engine that makes all of our services better.” As a search engine, it obviously also collects a huge corpus of data that Microsoft can then use elsewhere, though Klein didn’t go into the details about how exactly the company is currently doing this.

Klein also noted that running Bing has allowed Microsoft to scale in the cloud and to build out its commercial cloud services. Klein didn’t specifically talk about Azure and Microsoft’s other cloud-based tools, but it’s a fair guess…

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