Name the Event, and Some Marketer Will Be Ready to Exploit Social Media

Name the Event, and Some Marketer Will Be Ready to Exploit Social Media

Brands are having to react faster than ever before to keep up with competition. A few examples are outlined in this article (i.e. Oreo’s, Starbucks, and McDonald’s). But is it dependent on the industry or are all B2C brands going to have to engage the consumer in this fashion.

“This is the digital world we now live in—where brands react to breaking news as quickly and nimbly as a news operation.”

tt-real-time-ads-01-2013

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s