Online Marketing News: Google’s Look at the Buying Journey, Brand Marketers Failing at Localization
“Google has just released a blog post and infographic sharing insights into consumer shopping behavior over the recent 2012 shopping season. In many cases, Google said, consumers discovered a business on one device, for example on their smartphone while in a store, and would then engage further with that business on another device at a later time.”
It therefore, is very important to understand the points of the journey when the buyer for the specific product/service a business will search and how this leads them to their decision. This article links specific industries to stories of success in using social media and technology to move ahead!
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