Online Marketing News: Google’s Look at the Buying Journey, Brand Marketers Failing at Localization

Online Marketing News: Google’s Look at the Buying Journey, Brand Marketers Failing at Localization

“Google has just released a blog post and infographic sharing insights into consumer shopping behavior over the recent 2012 shopping season. In many cases, Google said, consumers discovered a business on one device, for example on their smartphone while in a store, and would then engage further with that business on another device at a later time.”

It therefore, is very important to understand the points of the journey when the buyer for the specific product/service a business will search and how this leads  them to their decision. This article links specific industries to stories of success in using social media and technology to move ahead!

HOLIDA~1

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s