Blogs Outrank Social Networks for Consumer Influence: New Research

Blogs Outrank Social Networks for Consumer Influence: New Research

How to influence potential customers and prospects…

“The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.”

In fact, blogs rank favorably with consumers for trust, popularity and even influence.”

1. Blogs Influence Consumers’ Purchasing Decisions
2. Consumers Say Smaller Communities Are More Influential
3. Brands Rely More on Facebook to Influence Consumers
4. Top Social Media Influencers Blog for Themselves
5. Brands and Influencers Measure Success Differently
6. Brands and Influencers Have a Different Understanding of Influence

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