How Retailers Are Boosting Sales With B2C Video Content

How Retailers Are Boosting Sales With B2C Video Content

“Video has exploded as an online marketing tool over the past few years for B2C marketers. As the interent’s second most popular search engine, YouTube has reduced the barriers to entry to almost nil. As a result, marketers quickly jumped on board with vloggers and other personalities to capitalize on video’s ability to capture and hold the interests of an increasingly attention-deficit consumer.”

Videos make the customer experience more personal, “video is social currency.”

bloomingdales

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