Gap’s ‘Lo-Fi’ Approach to Digital Marketing

Gap has been hiring individuals who have strong social media presences (i.e. Instagram used as a portfolio)

Also they are utilizing Vine, Tumblr, and other new popular tools to set themselves apart!

“Gap isn’t a brand that you’d expect to see at SXSW, but it’s making a splash during the music portion of the festival, partnering with Tumblr to bring Austin-goers tunes by Macklemore and Ryan Lewis, the Shout Out Louds and more.”

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