10 Marketing Tactics to Plan for in 2016

getty_180520474_970667970450099_75826.jpgTo all my marketing and business followers – INC shares an interesting look at forecasted trends for the New Year! Some of these seem somewhat far-fetched but it’s definitely worth the read! Enjoy!


Small Twitter Advertisers Can Now Target Ads Like Big Brands (& Use the Advanced Interface)

Small Twitter Advertisers Can Now Target Ads Like Big Brands (& Use the Advanced Interface)

“Equality has arrived in Twitter’s advertising system.

The company has announced that small, self-serve advertisers now have access to the same “advanced” dashboard as bigger spenders, and can also target ads using the same options as big brands. These are things that Twitter has offered its bigger advertisers for some time now, but weren’t offered to the little guys until today.”

Great change for all small advertisers and marketers that are trying to succeed on Twitter!

Pinterest Begins Rolling Out New Site Design

Pinterest Begins Rolling Out New Site Design

The 48+ million users of Pinterest will see a new interface on the popular site today!

“The design changes are relatively subtle. In the newsfeed, amount of space bordering pins has been reduced to allow for larger images and a cleaner layout. Profile pages have likewise been condensed to show more pins in less space.”

40 Must-See Modern Marketing Charts

40 Must-See Modern Marketing Charts

Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions?

Check out this site that takes BIG DATA and adds insight!

5 Trends That Will Drive The Future Of Technology

5 Trends That Will Drive The Future Of Technology

“Today, we’re on the brink of a new digital paradigm, where the capabilities of our technology are beginning to outstrip our own.  Computers are deciding which products to stock on shelves, performing legal discovery and even winning game shows.  They will soon be driving our cars and making medical diagnoses.  Here are five trends that are driving it all.”

1. No-Touch Interfaces

2. Native Content

3. Massively Online

4. The Web of Things

5. Consumer Driven Supercomputing

Isabelle Olsson, lead designer of Google

How Retailers Are Boosting Sales With B2C Video Content

How Retailers Are Boosting Sales With B2C Video Content

“Video has exploded as an online marketing tool over the past few years for B2C marketers. As the interent’s second most popular search engine, YouTube has reduced the barriers to entry to almost nil. As a result, marketers quickly jumped on board with vloggers and other personalities to capitalize on video’s ability to capture and hold the interests of an increasingly attention-deficit consumer.”

Videos make the customer experience more personal, “video is social currency.”


Blogs Outrank Social Networks for Consumer Influence: New Research

Blogs Outrank Social Networks for Consumer Influence: New Research

How to influence potential customers and prospects…

“The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.”

In fact, blogs rank favorably with consumers for trust, popularity and even influence.”

1. Blogs Influence Consumers’ Purchasing Decisions
2. Consumers Say Smaller Communities Are More Influential
3. Brands Rely More on Facebook to Influence Consumers
4. Top Social Media Influencers Blog for Themselves
5. Brands and Influencers Measure Success Differently
6. Brands and Influencers Have a Different Understanding of Influence