To all my marketing and business followers – INC shares an interesting look at forecasted trends for the New Year! Some of these seem somewhat far-fetched but it’s definitely worth the read! Enjoy!
Apparently there is a trend flying through the Internet: How logos evolve and what that means for brands! Here is an awesome infographic from CoolInfographics.com
“We often get asked for a logo design that can stand the test of time. Something that will last forever. I mean, we look at all these “Mega Corporates” and their logos never change. Do they? Well, actually and surprisingly, they do….a lot.
This illustration depicts some of the biggest global brands and highlights the evolution of their logos from humble beginnings to the present day. It might strike you how some of the designs started out looking like their biggest rivals and others appear to of hardly changed at all. Timeless is certainly not the overriding characteristic of most of these early creations.”
“Equality has arrived in Twitter’s advertising system.
The company has announced that small, self-serve advertisers now have access to the same “advanced” dashboard as bigger spenders, and can also target ads using the same options as big brands. These are things that Twitter has offered its bigger advertisers for some time now, but weren’t offered to the little guys until today.”
Great change for all small advertisers and marketers that are trying to succeed on Twitter!
The 48+ million users of Pinterest will see a new interface on the popular site today!
“The design changes are relatively subtle. In the newsfeed, amount of space bordering pins has been reduced to allow for larger images and a cleaner layout. Profile pages have likewise been condensed to show more pins in less space.”
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions?
Check out this site that takes BIG DATA and adds insight!
“Today, we’re on the brink of a new digital paradigm, where the capabilities of our technology are beginning to outstrip our own. Computers are deciding which products to stock on shelves, performing legal discovery and even winning game shows. They will soon be driving our cars and making medical diagnoses. Here are five trends that are driving it all.”
1. No-Touch Interfaces
2. Native Content
3. Massively Online
4. The Web of Things
5. Consumer Driven Supercomputing
“Video has exploded as an online marketing tool over the past few years for B2C marketers. As the interent’s second most popular search engine, YouTube has reduced the barriers to entry to almost nil. As a result, marketers quickly jumped on board with vloggers and other personalities to capitalize on video’s ability to capture and hold the interests of an increasingly attention-deficit consumer.”
Videos make the customer experience more personal, “video is social currency.”
How to influence potential customers and prospects…
“The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.”
In fact, blogs rank favorably with consumers for trust, popularity and even influence.”
1. Blogs Influence Consumers’ Purchasing Decisions
2. Consumers Say Smaller Communities Are More Influential
3. Brands Rely More on Facebook to Influence Consumers
4. Top Social Media Influencers Blog for Themselves
5. Brands and Influencers Measure Success Differently
6. Brands and Influencers Have a Different Understanding of Influence