Book Report: Notorious RBG: The Life and Times of Ruth Bader Ginsburg

tumblr_inline_nmijx1iYow1s3uo67_500Due to the recent events of Justice Antonin Scalia’s death, I decided to finally finish this incredibly enthralling ode to a person who inspires so many people: Supreme Court Justice Ruth Bader Ginsburg.

In this sassy book, full of pictures, visual aids, and timelines, we explore her childhood, education, and career and the challenges she faced along the way. Inspired from the popular Tumblr account, two authors – Irin Carmon & Shana Knizhnik – create a book that engaged an audience not normally aware of the lives and positions of SCOTUS members.

I especially enjoyed reading her dissents including in the Voting Rights Act case, with the authors’ annotative analysis emphasize the points supporting her minority view.

To end, I have included two images I took from this book of RBG and Scalia together. RIP to RBG’s “best buddy.”

photo 1  photo 2


Gap’s ‘Lo-Fi’ Approach to Digital Marketing

Gap has been hiring individuals who have strong social media presences (i.e. Instagram used as a portfolio)

Also they are utilizing Vine, Tumblr, and other new popular tools to set themselves apart!

“Gap isn’t a brand that you’d expect to see at SXSW, but it’s making a splash during the music portion of the festival, partnering with Tumblr to bring Austin-goers tunes by Macklemore and Ryan Lewis, the Shout Out Louds and more.”

(Original article:

Cole Haan and Tumblr Create NYFW Viral Marketing Strategy


Cole Haan and Tumblr Create NYFW Viral Marketing Strategy

Fashion has taken HUGE steps in the innovative social media industry. Cole Haan Tumblr Hashtags, and Google+ and Topshop partnerships. Exciting time for NYFW!


Also check out link/video: